1. Identified challenges and triggered important discussions
By analyzing the complete user experience, we were able to identify more fundamental challenges and trigger important discussions at an early stage. Thus, unresolved issues did not delay the project at a later stage.
2. Developed a common product vision
The iterative approach allowed us to quickly create a shared product vision that was supported by all key people and that everyone was excited about. Additionally, it simplified internal communication, as the visualizations in the prototype were understood by everyone, resulting in fewer misunderstandings.
3. Provided ideal basis for development
The comprehensive interactive prototype served as the perfect starting point and guide for the development. Discussing the prototype several times while it was being created saved a lot of time during development, as there were few surprises.
4. Clear, predictable budget for the product vision
Effort and costs for this product vision according to the user-centered approach were predictable and clear. It required only a small budget and a short but intensive time in relation to the development.